Firenze Color - Venetian Plasters & Decorative Finishes

About Us

Over the years we have realized that to serve our customers it was imperative to stay on the cutting edge of the decorative finishes industry. We could not take a one size fits all approach to the products we offered. Just as our clientele is unique, our products needed to reflect the sophistication and taste of the end user. Thus in addition to the integrated color Venetian Plasters we initially offered, we made available Low V.O.C. Metallic Paints which have become a favorite of Specifiers and Applicators alike.

Initially Firenze Enterprises, Inc. embarked on the task of promoting Italian lime finishes to North America. It’s vision was to educate both the Plaster and Interior Decorating communities of the value of the often ignored historical products and methods of application that have been used in Europe as traditional wall finishes for centuries. Not only are they environmentally friendly, they are pleasing to the eye. Since that time, Firenzecolor Products have continued to be a favorite among Architects, Interior Designers, and Italian plaster applicators. Our signature product, Fine Marmorino is made of a NATURAL Lime-Based plaster, which contains no synthetics and has a minimum of 42% real Marble Product. Gradually we added many other color integrated plasters so that today Firenze Enterprises offers the widest selection of such decorative plasters and their supplemental components which include:

Marmorino KS, EMKS, Marblestone, Era Veneziana, EVKS, Era Media, Teodorico, Marmur Fine, Marmur Media, Dolomite, Corallo, Ebano, Antiche Patine, Novalux E, Era Penello, Firenzeprimer, Isosil, Fase Silossanica, Venexian, etc.

The introduction of our metallic lines of products such as Dune Gold, Dune Silver, Animamundi, Africa, Swahili Gold, Swahili Silver, Hypnose, Krystalia, Mi-Ku, and RustOn has been a development that has helped us achieve a greater success than we originally thought possible. Something for every ones taste, something for every ones budget.

So we are happy to report that in the year 2012, Firenze Enterprises, Inc. has not only reached its goals but, has surpassed them.

Ashley Nicole Hoafat

Office Manager

Ashley has been the Office Manager since 2006. Her organizational ability and people skills have been a great asset to Firenze Enterprises’ many customers, as well as vendor relations. Ashley is not only responsible for the day to day operations of the company, but she also deals with international vendors and transactions. Although her duties are primarily administrative, Ashley’s artistic background has been instrumental in providing assistance to our valued clients.

Richard Krug

Operational Manager

Richard has been with the company since 2010 and brings with him 30+ years of customer service experience. This factor coupled with his strong communications skills enables him to handle the diverse requirements of our New York tri-state customers and beyond. He loves music and devotes time each month to community service in the Arabic language field.

Giancarlo Sagasti

Warehouse Attendant and Applicator


Giancarlo has been with the company since 2003. He has been responsible for many of the techniques taught in the Firenzecolor training program. “Gian” as he is affectionately known by our many clients, has traveled throughout the country teaching seminars representing the Firenzecolor brand. He is also responsible for quality and inventory control of our vast warehouse.

Elliott Hall

Chief Colorist

Elliot Russell Hall developed a genuine love for art early in life. Influenced by his mother’s career as an artist, Elliot developed a keen sense of color. At age 19 honed his skills by working with world renowned Muralist Joseph Brown. Elliot is extremely detail oriented in his work and perceives things in a different light. Firenze Color is pleased to have him as our Master Colorist.

Cindy Ann Iwanejko

Executive Designer

Imagining colors and textures has been Cindy’s forte since graduating from Lawrence County Vo-Tech in New Castle, Pennsylvania. Cindy was first in our Research and Development Department when we started the company in 1996. Firenze’s two coat “Old World” style, started and evolved while she worked with Designers who pushed for more than the classic look years ago. Her Commercial Art, faux, and stenciling training combined with over 20 years of on the job experience has made Cindy an invaluable part of the Firenze team.