About Us
To our customers:
In 1996, Firenze Enterprises, Inc. embarked on the task of promoting Italian lime finishes to North America . They did so in association with FirenzeColor-Marmorino®, a highly respected company in Europe and became the exclusive importers for this product. The vision of this association was to educate the plaster and decorative finishes community of a centuries old product and method of application which has been vastly desired in Europe as a traditional wall finish.
What has been the result?
Today there are a multitude of companies promoting their so-called "Italian plaster" or "Venetian Plaster" or "Marmorino Venetian Plaster". Many companies have attempted to copy our success. But like the old saying goes, Always imitated, but never duplicated."
The formulation of Firenze Marmorino products has continued to be a favorite among Italian plasters applicators. Our signature product is made of a NATURAL Lime-Based plaster, which contains no synthetics and has a minimum of 42% real MARBLE.
Firenze Enterprises, Inc. itself has grown because of filling the needs of its valued customers. It produces custom color matches for specific jobs which can be over-nighted to meet tough deadlines. We also share new looks and techniques we come across to help our customers. We feel strongly, it is all about three things, Great Products, Color and Service.
What is Venetian Plaster?
Simply stated Venetian Plaster is an ancient building material which originates with lime and marble. Lime that can be brought up to a high polish, low polish, matte finish, and smooth to the touch. It can also have a granular texture. The term Venetian plaster also can refer to the method of application. Natural lime plasters have been around since the time of the ancient Egyptians and peoples of Antiquities. Originally, they were strictly used for the protection of structures. The Venetians took it to another level. They added natural pigment to add a decorative use both interior and Exterior. Firenze Enterprises carry many types of Italian Plaster. For the purpose of discussion, we will refer to our products as Venetian Plaster & Italian Plaster unless otherwise specified. Firenze Enterprises brings to you decades of experience in traditional lime finishes as well as innovations in exterior sealers, lime paints and exterior lime products.